Create a stunning and fun website that helps people relocating to Miami
The Design Brief
About the Client: Maggie Shih Real Estate
Nestled in the vibrant heart of Miami, our real estate agency specializes in helping out-of-state individuals find their perfect Miami home. With a deep understanding of the city's diverse neighborhoods and a passion for matching people with their ideal community, we offer personalized, insightful guidance to those looking to make Miami their new home. Our focus is on creating a seamless, enjoyable relocation experience, highlighting the best of what Miami has to offer.
Overview
Our goal is to develop an engaging marketing tool (in the form of a website) that captures the essence of Miami's neighborhoods, catering to the unique preferences and personalities of prospective residents. This tool, in the form of an interactive quiz, will guide users to discover which Miami neighborhood aligns with their lifestyle, providing a customized neighborhood guide as a takeaway. This guide aims to be not only fun and engaging but also genuinely useful, offering insights into local restaurants, cultural hotspots, and essential amenities.
People moving to Miami from out of state often face the challenge of selecting a neighborhood that truly fits their personality and lifestyle. The vast diversity of Miami's neighborhoods, each with its unique character and offerings, can be overwhelming without in-depth local knowledge. Our agency seeks to bridge this gap by creating a marketing tool that simplifies this decision-making process. The challenge lies in accurately capturing the essence of each neighborhood and translating that into a fun yet informative quiz that leads to a personalized, valuable neighborhood guide.
The solution: Design and launch an online quiz that asks users about their preferences, lifestyle, and personality traits to match them with a Miami neighborhood. The results should incorporate a neighborhood guide for the neighborhood the users get matched with, featuring information on local dining, entertainment, parks, and other amenities, which will be delivered as a PDF upon quiz completion.
Empathize
You'll be invited to an optional Client Stakeholder meeting to ask questions about the industry, their company, their pain points and needs. If you miss this opportunity, you will have access to a recording of the meeting.
Define
Collaborate with other designers to conduct primary and secondary research in order to understand the needs, challenges, and expectations of users. Synthesize your findings and define the problem you are solving. The client will provide demographic data reports for each neighborhood to aid in the discovery process.
Ideate + Prototype
Brainstorm, experiment and independently design and prototype a solution to iterate and test.
Test and Reflect
Test your solution for it's impact and reflect on the process. Sprintfolio's AI-driven platform will guide you to write your case study while doing the project, making it more faster to update your portfolio with future-proof projects tailored to your professional goals.
Participate in Showcase Presentation Day
You'll have 3 months to complete your project, case study and a brief presentation. After completion, you'll be eligible to join a Showcase Presentation Day with the client, senior designers and potential hiring managers. You'll receive valuable feedback to improve your professional materials.
Timeline:
We accept rolling applications until spots run out. We host quarterly Showcase Presentation days. In order to be eligible for our first showcase to present your work to the client, potential employers and senior designers, you must submit your project by June11, 2024. With our monthly membership, you'll be able to access and audit all our projects, but we do encourage you to only work on one at a time.
Questions?
Feel free to reach out to info@sprintfolio.com
